DECIEM’s The Ordinary Brand: An Affordable & Tailor-Made Skincare Line


I went on a clicky-happy-spending spree last weekend on ASOS’ website and hauled in a bunch of products from The Ordinary Skincare brand. I have been wanting to try some of their products since their launched but felt overwhelmed with the choice of selection of products and me not being a chemistry geek, I didn’t even know how to pronounce the name of the ingredients let alone know what those chemical formulations meant or how beneficial they will be to my skin. After much deliberation, reading blog posts and there, I decided to try just one product from their line but ended ordering 6 instead. oooppppssss


When DECIEM [ the parent company ] launched ‘The Ordinary’ products last autumn, it sent the blogging and the beauty/skincare world into a frenzy and had everyone and their pet poodle talking and raving about their products. There long waiting lists and some had to wait months for their online orders to arrive. If there’s an award for an ‘overnight success’ for a beauty brand, it will go to the Deciem for their ‘ The Ordinary’ line. This new brand brought some knowledge and shed some light on effective skincare ingredients and why they needn’t cost a fortune even though premium brands and retailers were selling the same ingredients [ just in a fancy marketing ploy] for a higher price. The Ordinary wanted to tell the world with their products that active skincare ingredients needn’t cost the earth, you could pay peanuts [ literally ] for them and expect great results just as you’d hoped with the higher marked premium skincare products. Their prices starts from as little as £3.90 [ lowest ] to £13.00 [ highest ] depending on the stockists. ASOS charged a little more than The Ordinary itself but I can’t complain about the free next day delivery. I didn’t want to risk not knowing when my product(s) will arrive even though the items will show in stock on the brand’s website. They’ve now just opened a brand new store in London’s Spitafields Market but it will cost me more to get there than if I paid for delivery.


They also refer to themselves as ‘The Abnormal Beauty Company’ as their line of products consists of no gimmicky, no frills and no fancy ingredients in their products. Their packaging even proves the point they are trying to make: Simplicity!. They promise you can get effective clinical formulations, designed with the latest technology to produce a collection of honest ingredients that targets and treats specific skincare conditions. Their whole brand and motto is: ”Clinical formulations with Integrity” .



I ordered  six products form their collection. They have about twenty-seven skincare products [ excluding foundations ] listed on their website. It took me so long to decide on which products to buy but first, I had to educate myself and take a chemistry lesson via their website, learning about all the ingredients and what they do exactly. It is very important that you take a little time to research and understand each product/ingredient [you’re interested in ] so you not only become aware of what you’re buying but also which treatment will best suit your skincare needs and also how to use them to get effective results.

My current skincare needs are as follow;

  1. Anti-ageing
  2. Hyper-pigmentation [dark spots, sun spots, acne scars ] & Skin Texture [ uneven skin tone and large pores ]
  3. Hydration

Upon research and reading through countless blog posts and watching YouTube reviews [ I’ll recommend these videos: here and here ], I ordered these products including three/four of their best selling products. I purchased the Lactic Acid 5% + HA 2%,  Niacinamide 10% + Zinc 1%, Advanced Retinoid 2%, Buffet Serum, 100% Organic Cold-Pressed Rose Hip Seed Oil and Hyaluronic Acid 2% + B5.


Below is a description of each product in detail, what it does, my first impressions and how I intend to use and incorporate them in morning and evening skincare routine. All products come in a 30ml size frosted glass bottle with a pipette applicator. I love that you can mix and match the products and ingredients to create your own skincare regime with other skincare products you’re already using from other brands. I also like that you can tailor make this to suit your needs as to whenever you see fit. The brand recommends not to mix more than 3 products in one regime. I’ve been using them for less than a week but I’ll surely do an updated post as I always do with any new skincare products that I introduce here on the blog.


Now let’s take a closer look at these goodies individually…


1. ‘Buffet’ Serum | 30ml | £13.00



This is a highly concentrated peptide formula with 11 skin friendly ingredients including amino acids, probiotics and Hyaluronic Acid to combat and target multiple signs of ageing. The Peptides help plump and smooth out fine lines and wrinkles and also firm the skin. I bought this as I’m currently not using any anti-ageing serum in my routine so I decided to start with this.



The texture of this serum looks like gel but is of a runny consistency which appears to be tacky on application but absorbs quickly into the skin and leaves a dry finish. It looks a little cloudy in colour and has no scent to it.  I plan on using this for both morning and evening routine after cleansing and toning. It doesn’t irritate my skin and seems very gentle and sensitive skin friendly. I’m really looking forward to this serum most and hope it will live up to the claims.


Full Review >>> The Ordinary Buffet Serum



2. Hyaluronic Acid [ HA ] | 30ml | £6.00


Deciem The Ordinary Skincare Hyaluronic Acid Review


This is formulated to improve the skin’s hydration and stimulate collagen production. Hyaluronic Acid acts as anti-oxidant and has inflammatory properties. Vitamin B5 enhances the surface of the skin to provide hydration and plump the skin, reducing fine lines and wrinkles.


Deciem The Ordinary Skincare Hyaluronic Acid Review


The texture of this is lightweight and very runny in consistency . It feels like a liquid version of silicone upon application but again, it dries and absorbs quickly into the skin, leaving a smooth texture behind. I might alternative and use this every other day now that the weather has warmed and also because the Buffet serum contains HA already. This can be used morning and evening too but I mainly use this for mornings only.  This is the second product I apply after the Buffet serum and I bought this to replace my current serum once it runs out.


Update and Full Review >>>> The Ordinary Hyaluronic Acid 



3. Niacinamide 10% + ZINC 1% |  30ml  | £5.00


Deciem The Ordinary Skincare Niacinamide Review


This is a high strength Vitamin and Mineral blemish formula. Vitamin B3 also known as Niacinamide is formulated to reduce the appearance of blemishes and congestion in the pores. ZINC helps control and regulate oil production.


Deciem The Ordinary Skincare Niacinamide Review


I’m really excited about this product and hope it does live it up and deliver great results. I’m not so concerned about oil regulation but rather the texture of my skin and the appearance of large pores which is associated with those with oily skin types. I’ve read that with continued use, Niacinamide can also help fade dark spots and smoothes the skin and reduce the occurrence of spots and blemishes. I use this as my third serum before moisturiser and SPF. I’ve noticed a few tiny spots appearing on my cheeks and I think this might be the culprit or it could be that the time of the month is approaching. I’ll continue to use it for now to see if anything changes but will cease of use if it gets worse or I breakout completely.


Full Review and Update: The Ordinary Niacinamide




4. Advanced Retinoid 2%  | 30ml | £8.00


Deciem The Ordinary Skincare Advanced Retinoid Review


This formula combines two forms of the next -generation form of retinoid without the irritation known from other retinol formulas. This is formulated to target signs of anti-ageing and is advised not to be used in conjunction with other retinoid products. It is highly advisable that SPF sunscreen is worn throughout the day.


Deciem The Ordinary Skincare Advanced Retinoid Review


This product comes in a dark brown UV filtered glass bottle to preserve the product although it will be better if it was housed in a pump or tube so it’s not exposed to air which can alter the quality of the ingredient. The texture of this is a little thicker but also runny and yellow in colour and has a funky scent to it. It layers up well and doesn’t ball up on top of other products, absorbs quickly into the skin. The scent does disappear once the product is absorbed.  I bought this as it’s one of their best sellers and wanted to see why this was the case. I intend to use this as my night serum as this can only be used for evenings only. I read about how this can be sensitive for some and therefore the skin can peel as a result so I’ll be watching this with a close eye. The regime I have planned will be something like this;

a) Buffet Serum [after cleansing and toning] + Retinoid + Facial Oil + Night Cream ,

b) Hyaluronic Acid [ after cleansing and toning] + Retinoid + Facial Oil.

I’ve used this twice so far and I’ve read it does take a while to see effective results so I’ll keep you updated.


Full Review and Update: The Ordinary Advanced Retinoid



5. Lactic Acid 5% + HA [ Hyaluronic Acid ] 2 % | 30ml | £5.50


Deciem The Ordinary Skincare Lactic Acid Review


This is a mild 5% Lactic Acid with Alpha Hydroxy Acid [ AHA ] which is a chemical exfoliant. It’s purified with Tasmanian Pepperberry known to reduce signs of inflammation and sensitivity associated with exfoliation. This can be diluted with other products to reduce strength until skin is tolerable. Here’s how it works; It helps remove the glue from the upper layer that holds onto the old dead skin cells. Once removed, the AHA serves to help renew the skin which will result in reducing wrinkles, smoothing the skin, evens out skin tones and hyperpigmentation to reveal smooth and clear skin. It is to be used once a day, ideally in the evening and SPF must be worn and sun exposure limited for a week and afterwards.


Deciem The Ordinary Skincare Lactic Acid Review


So this is the one I’m a bit scared to use as I’m not entirely sure how this is going to react on my skin  so a patch test is definitely needed. The side effect of using this varies, some people’s skin broke out [ purging ] with large bumps  and others with excessive peeling for those with highly sensitive skin. I know it sounds scary but actually, Lactic Acids can be found in milk and sugars where its derived from. It stops growth of bacteria , gently exfoliates the skin and prevents pigmentation – not to be confused with skin bleaching or whitening. The Tasmanian Pepperberry is there as its an antioxidant agent, anti-inflammatory and anti-acne and has skin healing properties. It supports Vitamin C and collagen production so its sounds like to a great skincare product to help target my dark spots and pigmentation issues and brighten up  skin. Who doesn’t want to wake up with radiant skin every morning?


Full Review and Update: The Ordinary Lactic Acid 5%



6. 100% Organic Cold-Pressed Rose Hip Seed Oil | 30ml | £9.00


Deciem The Ordinary Skincare Rose Hip Seed Oil Review

Deciem The Ordinary Skincare Rose Hip Seed Oil Review


This is a deeply nourishing face oil for all skin types, rich in antioxidants, essential fatty acids and pro-vitamin A which all help hydrate and reduce the signs of sun damage, age spots and fine lines. It’s also good for acne, dermatitis and other dry skin conditions. It also comes in a dark brown UV filtered glass to preserve it from sunlight. I really don’t need another facial oil as I’m still using my The Body Shop Vitamin E serum-in-oil but once again, everyone has been talking about how great this oil is at treating dry skin conditions. I have the odd dry and flaky patches on my face every now and then so hopefully this will help fix the issue. I like that this oil is a little thicker than my current one but its light-weight and non greasy. It applies smoothly over the skin and absorbs quickly into the skin, leaving it nourished. Its yellow in colour and has a slight floral [natural ] scent to it and I was glad to have found it left no stains on my pillow the following  morning. I use this as a last step for my night time regime after using the Buffet serum and the Advanced Retinoid. I skipped night cream completely as my skin felt nourished after applying two drops of this oil.


Full Review and Update: The Ordinary Rose Hip Seed Oil




I personally think, because of the price point, it won’t hurt to try them out as they are affordable but be warned, they can add up if you decide to buy in bulk. There are still other products I’d like to try for example, the Alpha Arbutin 2% + HA and their new Foundations. Yes, you read that right, they’ve just realised two new foundations and I can’t wait to get my hands on them. It seems The Ordinary are here to stay and are planning on collecting all our monies with their affordable skincare line. I’ll be keeping a close eye on how effective these products over the next couple of months. I want to give these ingredients a good test run before I give you my 100% honest opinion.


I would love to know if you’ve tried anything for either DECIEM or The Ordinary. Share with me what worked and didn’t work for you.


Have a great Easter everybody 🙂



Verse of The Day:

23 For the wages of sin is death, but the free gift of God is eternal life in Christ Jesus our Lord.

– Romans 6:23 ESV [ English Standard Version ]

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