Who would have thought it would take Rihanna to storm through the beauty industry and shake things up with her first FENTY BEAUTY [ she just announced a holiday collection yesterday ] makeup collection just two weeks ago. Things have been crazy [ in a good way ] since the launch which even caused other makeup brands scrambling for of a piece of the action. All of this was purely because she dived into the industry and created a collection for women of all shades, personalities, attitudes, cultures and races. Fenty Beauty is an all-inclusive range focused on diversity and true representation. This line was designed with every skin tone and ethnicity in mind, not because it will be a great marketing ploy but rather, it is something that needs to exist or should have existed a long time ago. Rihanna wanted everyone to feel included and she did exactly that with this line by blessing us with 40 shades of foundation – ranging from the palest shade to the darkest shade. Other products in the range includes Contour & Highlighting sticks, Lipgloss, Blotting Paper and Powder, Highlighters and application tools. Everything needed for a radiant base.
The lack of diversity within the makeup industry has always been a problem for years although there is clearly a demand for inclusivity and yet, brands still refuse and only cater to a small percent of the population. This begs the question, why has the darker shades been flying off the shelves in store and the virtual shelves since the launch of Fenty Beauty? The industry thought catering to darker shades was seen as financially viable even though women of colour were ready to spend their hard earned coins. What I find annoying most of the time; is brands go to the extent to creating a lucrative campaign including and advertising diversity but the products are never available. Anyone remember the L’oreal Color Riche Reds Lipsticks? I searched high and low for Liya Kibede’s version and was told by the staff in store, they never received stock for that specific lipstick. I rang different stores in UK and none of them ever had it in stock or ever saw it in store.
Anyway, back to Fenty Beauty…..
I’m not a huge fan of Rihanna [ I am now ] but once I saw the campaign video on twitter, I knew this wasn’t just about makeup but a movement and couldn’t wait to get me some Fenty. I took myself to Harvey Nichols to find my shade and I was not disappointed although I left empty handed as the shade I wanted was sold out. This was on the third day after the launch. It was a delight walking into the store and seeing women from different backgrounds, with different skin tones and undertones being matched to Rihanna’s foundation. It was a relief not to be looked at with judgemental eyes as I walked around the counter looking and testing the products. I immediately placed my order online as soon as I got. I bought the Face Primer, Foundation, Match Stix Trio, Highlighter, Blotting Powder and the Lipgloss. I’ve been wearing them for over a week now and here’s what I think of them and why they’re worth your money. I have a full video coming soon after this post for swatches and tutorial.
PRO FILT’R Instant Retouch Primer | £24.00
This is shine-stopping, pore-diffusing primer that smoothes the way better foundation application and longer wear with an instant retouch effect.
This is supposed to be a mattifying primer but it applies and feels like a moisturiser. I love how this feels on the skin, feels smooth and sinks right into the skin and leaves no white cast on face. It does leave a slight tacky feel behind but this helps with smoothing and blending the foundation leaving beautiful finish with a radiant glow. It does offer some blurring properties to a certain extent although this is noticeable if you have large pores. The main factor for me is how well it works with the foundation. Its comfortable, feels lightweight and smells lovely too. I do get up to 4 hours of wear before having to blot any shine away wearing this primer.
PRO FILT’R Soft Matte Longwear Foundation | Shade #390 | £26.00
A soft-matte, long wear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.
My favourite product in the whole collection and the most popular too. I love this foundation and is the best I’ve used to date. The foundation is very lightweight and runny in texture. It blends beautifully and dries to a matte finish which means you have to be quick with the application/blending. A big plus for us oily skins. It carries the same lovely scent as the primer but doesn’t linger on. I normally apply two pumps onto my face and blend with a dampen beauty sponge. I like the finish this gives compared to a brush. It’s very light in coverage which I prefer but can be built up to full coverage. Although its matte, I don’t find it cakey or drying or settling into any fine lines. It does feel comfortable to wear and looks and feels like skin – perfect match on skin and is oil-free too. I get up to 4 hours of wear before needing to blot away any shine. It lasts longer on others but I wear a non-mattifying SPF daily so I’m aware this doesn’t help with longevity. I love this foundation so much and will highly recommend going in store to get matched. I found the online swatches quite confusing.
I am shade #390 [ yellow/warm undertone]. I walked into the store thinking I was #420 [ neutral undertone ] and even doubted the [ white ] lady who helped me with swatching. She took a quick look at my skin, came back with three bottles and matched me with the first. I was not 100% convinced as I didn’t see myself in the lighter spectrum. I have yellow/ golden undertones and thought 390 would be too light but it turned out to be my perfect shade. My saving grace was that, the 420 was out of stock so I took home a sample of both and realised the next day, she was spot on with the 390 in natural light. I was gobsmacked by the whole experience and how quickly it took her to find my exact find my shade. This has never happened to me with any other brand ever.
MATCH STIX TRIO | Shade Tan [ Concealer: Caramel | Contour: Truffle | Highlight: Rum ] | £46.00
A magnetised trio of longer, light-as-air makeup sticks curated by skin tone, with two Match Stix MATTE Skinsticks to conceal and contour, and one Match Stix SHIMMER Skinstick to highlight.
I love the magnetised cool packaging of this trio sticks. They stick together and are handy and so easy to carry in any makeup bag. I picked up the set in the Tan shade. The concealer comes in the shade Caramel, which I find a tad too light to cover any dark circles but is workable to use for highlighting and concealing in other areas on my face. I just prefer my under eye concealer to be a bit warm but come to think of it, a yellow shade will blend in with my foundation and might not make it noticeable. I find this too drying for under my eyes which is the driest part of my face. It does blend well but creases easily due to the cream to powder finish.
The contour shade comes in Truffle and is the perfect shade for me. It has a cool tone with a hint of grey which I prefer for creating shadows as its intended. The contour stick blends like a dream and leaves a natural shadow when blended.
The highlight SHIMMER stick comes in shade Rum – a gorgeous champagne gold colour. It’s also easy to blend and applies beautifully. I’ll recommend using the fingers for a subtle and natural glow. It lives in my makeup bag for when I need a quick touch up as it tends to fade throughout the day due to my super oily skin. I find myself getting carried away with it as I want to apply it everywhere that catches light. This is a must have shade.
I love how these sticks are multi purpose and can be used on the eye lids as eye shadows, on the lips with a gloss on top and also on the body. I look forward to using these every time as I can now contour and highlight with minimum effort. It’s worth checking out the other shimmer sticks available in the collection. You can also customise your own trio exclusively on fentybeauty.com. I wish this was available on Harvey Nichols when ordering or buying in store as its cheaper and also better than picking the already trio set. You’re more likely to pick the correct shades for your skin tone this way. It also works out cheaper than buying the sticks individually.
KILLAWATT Freestyle Highlighter Duo – Ginger Binge & Moscow Mule | £24.00
Weightless, long wear cream-powder hybrid highlighters that range from subtle day glow to insanely supercharged in solos and expertly paired duos.
This colour of this duo highlighter is described as a soft copper sheen for Ginger Binge [ left ] and super charged copper shimmer for Moscow Mule [ right ]. First of all, how pretty are these colours? I don’t own a pink lighter so this grabbed my attention more than ‘Trophy Wife’ which everyone is going crazy for. It’s too much for me and totally out of my comfort zone. I love the subtle and intense combo of these two. One for daytime wear and the other for after five style. I’ve worn both for daytime, I just had to go in with a light hand. I use the subtle one as a blusher and use the intense one as a highlight on top of my cheeks. It’s not too shimmery either but both are finely milled and gives the right amount of natural glow. I even used Moscow Mule as eyeshadow and on the lips too. I love the rosy glow it gives.
INVISMATTE Blotting Powder | £24.00
A universal blotting powder that absorbs shine and diffuses the look of pores for an instant filtered look.
I am now glad I picked up this powder after I saw it popped up in reviews on YouTube. It was never on my list but felt I needed it to help beat the shine. This is the best blotting powder I’ve use to date and for someone with extremely oily skin, I’ve tried a lot. It’s completely traceless against all skin tones and doesn’t cake up, clog pores or settle in fine lines. It removes and diffuses shine without disturbing the makeup underneath. I like that I can use this to set my face and under eye concealer. It’s very finely milled and yet heavy enough to set and blot excess oil. My face doesn’t stay completely matte with the use of this. Its purpose is to help get rid of shine and excess oil quickly. It also gives a blurring finish and leaves face matte and instantly refreshed. The packaging is magnetised too so it can be attached to the Portable Touch Brush. The mirror ain’t bad either. I love how it feels in my hand and is a delight every time I bring it out to use.
GLOSS BOMB Universal Lip Luminzer | £16.00
The ultimate, gotta-have-it-lip-gloss with explosive shine that feels as good as it looks-in-one universal rose nude shade.
This is the only lip product available in the first launch and I love it. I’m not a lip gloss fan but if I had to pick one, then this is it! It feels very comfortable to wear, feels creamy and is not sticky at all, gives off a high shine and hugs the lips nicely with the wand. The colour looks like my natural lip tone so I like to wear a bit of colour underneath to make it pop. I like using one of the highlighters as a base colour and wear the gloss on top. Its smells so good, peachy-vanilla to be exact and I can’t get enough of it. I don’t find it drying after its worn off so its good to know its moisturises the lips too. Rihanna did very well with picking just one shade to suit all skin tones. It works on everyone. You get a good amount of product too. A must have.
Fenty Beauty is definitely not another gimmicky celebrity endorsed make up line. It wasn’t marketed with limited stock available. It frustrates me when brands release products with limited stock and create too much hype around it only to find everything is out of stock after 2 seconds of it being on sale. I’m glad Rihanna didn’t take that route. It shows she means business and is here for the long term. It shows the brand is very well thought of from the curating the products, the shade range available to the formulas and textures available to the very well designed packaging the products are housed in. I was happy to see in person the level of quality in this production and love the price point and how affordable it is. It’s on the same price point as some of the high end makeup brands available considering this is created by Kendo, the parent company behind premium brands such as Marc Jacobs.
Fenty Beauty is here for it and so I am. I’ll suggest you check this range out especially if you’re a beginner at makeup. I find the entire collection fail-proof when it comes to application [ just go easy on the highlighters ]. I love that this focuses on the base and creating a natural look with minimum effort, going for that everyday basic-but-not-so-basic look. And most importantly, a makeup line that caters to women everywhere, with fantastic and quality products. I’ve fallen in love with makeup all over again and I never thought in a million years, I’ll be happy to hand over my coins to a makeup brand created by a music artist.
Kudos to you Rihanna and massive congratulations. You did that!!!!
All products available at Sephora [ both store and online ] and Harvey Nichols in Europe [ online and In store ]
Verse of The Day:
4 For whatever was written in former days was written for our instruction, that through endurance and through the encouragement of the Scriptures we might have hope.
– Romans 15:4 [ ESV ]